Intern -Digital Experience- Growth Marketing- Media - Disney+ - Jan-Jun 2025

The Programme

Wherever you are in the amazing world of Disney, you are contributing to the stories of our iconic brands, recognized by audiences everywhere for entertainment, information and inspiration. Innovation, imagination and inclusion are at the core of Disney, defining the experience that we deliver as well as providing the foundation of our success.  

The scope of our business, combined with global growth and collaboration, results in an inclusive employee experience characterized by continuous learning, development and achievement.

This role is based in the Philippines and is responsible for supporting the Growth Marketing, Lifecycle and Retention team. 

The Walt Disney Company’s Direct-To-Consumer and International (DTCI) is a global business segment with the mission of providing consumers around the world access to the content they want most, on the latest platforms, at a time of rapidly evolving consumer habits. Combining the Company’s direct-to-consumer streaming services, Hulu, ESPN+, and Disney+ alongside Disney’s international media businesses, DTCI aligns cutting-edge technology with world-class content and beloved brands to expand the Company’s global footprint and deliver highly personalized entertainment experiences to diverse consumers around the world. 

This role is part of the Growth Retention & Lifecycle team and is responsible to lend support for projects on driving customer acquisition, engagement, and retention through the development, set-up and optimization of campaigns to support the key KPIs of acquisition, engagement, retention, and customer lifetime value for Disney+ & Disney+ Hotstar. 

What You Will Do

Campaign Management:

• Support in creating & delivering monthly presentations highlighting upcoming Disney+ content priorities for key external stakeholders.
• Set up campaigns with key partners to highlight the latest titles on Disney+ for HK, TW, SEA markets.
• Collaborate with various stakeholders to coordinate and manage assets and localization for different markets.
• Work with creative agencies to request and manage assets for upcoming campaigns.
• Analyze data to identify trends and propose actionable areas for improvement. 

App & Website Refreshes:

• Execute monthly updates to refresh marketing landing pages with the latest and upcoming titles on Disney+.
• Coordinate with cross-functional teams to ensure content alignment and integration of the landing pages.
• Collaborate with external stakeholders, including creative agencies, to produce and update marketing assets.

Synergy Updates:

• Conduct monthly refreshes on the company’s websites for HKSEA markets. 
• Coordinate with creative agencies to request and manage assets for website updates.
• Monitor website performance metrics and user feedback to identify areas for enhancement. 

Product Experience Support:

• Build product request decks to support the implementation of new features on Disney+.
• Collaborate with internal stakeholders to gather data and insights for comprehensive product proposals.
• Assist throughout the product lifecycle teams from proposal to live implementation, addressing any ad-hoc requests.
• Propose areas of improvement for Disney+ features to enhance user experience, engagement, and retention.  

Required Skills and Abilities 

Internship Requirements:

• Currently an undergraduate pursuing a bachelor's degree.
• Still an undergraduate and have not yet graduated during the internship period.
• Must be available for full-time internship commitment (Monday to Friday, 9am-6pm) between January to June 2025.
• Indicate your internship availability (start and end date) in your resume.
• Indicate your expected graduation date in your resume.
• Indicate your marketing portfolio link in your resume and application (if any). 

Requirements:

• Currently an undergraduate pursuing a bachelor's degree in Marketing, Business Studies, Communications, Media, or a related field.
• Has a strong willingness to run test-and-learn at a customer and campaign level.
• Good organizational skills and ability to prioritize work projects.
• Good communication and presentation skills.
• The ability to use analytical and numerical skills is an added value.
• Knowledge or interest in Digital Marketing is a plus.
• Interest or fan mentality for Disney, Pixar, Star Wars, Marvel, National Geographic, and STAR (Hollywood series, Korean dramas, Japanese anime, etc.)
• Highly self-motivated and meticulous with a strong passion for the streaming industry.
• Ability to adapt quickly to a constantly evolving organization, and to thrive in a fast-paced working environment.
• Strong team player; possesses good interpersonal skills with a high level of enthusiasm in collaborating in cross-functional teams.
• Adopts a challenging and questionable approach, proposing information and solutions in creative ways.
• Passionate team player with a never-ending curiosity.
• Self-starter who needs minimal supervision in motivating themself, always looking for opportunities to contribute to our campaigns and overall projects.
• Ability to prioritize workload to meet competing deadlines and manage stakeholder expectations.
• Strategic thinker with good communication skills.
• Excellent command of written and spoken English. 

This position is with The Walt Disney Company Philippines, Inc, which is part of a business we call The Walt Disney Company (APAC).

About Us:

About The Walt Disney Company (APAC):

For over 70 years, The Walt Disney Company has been entertaining consumers in Asia Pacific – and enriching people’s lives. Today’s consumer can discover new branded experiences in many ways and in many markets from Australia, New Zealand, Mainland China, Japan, Korea to Southeast Asia

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences.

From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney’s stories, characters and experiences reach consumers and guests from every corner of the globe.

With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.