Retail Trade Solutions Executive

The Programme

The core of this position is involved in the end-to-end process from visibility principles-setting to operationalizing channel-led below-the-line campaigns and execution. 

Plays a critical role in driving the success of visibility initiatives and executing impactful activations to engage shoppers and drive sales. 

The role involves heavy collaboration with internal cross-functional teams, graphic agencies, and suppliers. 
 
This role is critical especially for a highly competitive and trendy category such as Ice Cream. 
 
As such, scope of this position includes: 

• Comprehensive end to end visibility and activation: 
• End-to-end total project management for the channel from planning, design creation, production of POSMs, deployment to stores, and documentation (monitoring). 
• Close liaison with suppliers and third-party agencies for costings, procurement, and production of merch materials to ensure seamless execution in trade channel. Monitor existing below-the-line campaigns across all regions, including deployment of merch for vetted doors

Process Optimization; and Visibility and Activations Metrics:

• Heavy involvement in the continuous process improvement of design approvals, vetting, and tracking metrics. The objective is to optimize the process to maximize impact, efficiency, minimize costs, and improve overall performance. 
• Implement solutions to improve operational performance. This can be in the form of pilot initiatives. 
• Evaluate and assess post-launch of any below-the-line activations. Pilot A/B testing for any POSM per channel.

Innovative POSMs:

• This entails the development of innovative concepts and strategies to enhance POSMs 
• Collaborating with agencies and suppliers to create merchandise that aligns with shopper preferences. This may include technology for immersive in-store experience such as interactive POSMs or incorporating sustainable materials.

Required Skills and Abilities

• Previous experience in channel activations and merchandising. 
• Fresh graduates are welcome to apply. 
• Willing to be based in Mangahan, Pasig City and do field work from time to time. 
• Organized and effective project management skills are a must. 
• Extensive knowledge of graphics media, with superior artistic and design skills. 
• Proficient in image editing and digital animation and illustration software such as Adobe Creative Suite. 
• Well versed in communicating. 
• Self-starter mentality with the ability to manage multiple projects in a fast-paced working environment. 
• Very collaborative and can manage several diverse internal and external stakeholders.

About Us: 
 
Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us.  
 
We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best.  
 
Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products.  
 
We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names and innovative-forward thinking brands like Ben & Jerry’s, The Dollar Shave Club and Dermalogica. Every individual here can bring their purpose to life through their work.  
 
Join us and you’ll be surrounded by inspiring leaders and supportive peers. Among them, you’ll channel your purpose, bring fresh ideas to the table, and simply be you.  
 
As you work to make a real impact on the business and the world, we’ll work to help you become a better you.